Had a conversation about this the other day with a coworker, albeit about ICE cars but still applicable I think. Car manufacturers made tremendous progress in effeciency and negated all of that by justifying making their cars 2x bigger than they were 20 years ago. It's ridiculous. A modern Subaru Outback is about the same size as a mid-90s Suburban. Gets about the same mileage as my 2001 Outback, even with all the effeciency tech

No lol.

How i learned to stop worrying and love the biggest load

Because some countries have populations that do more than sit at home eating and blindly trusting whatever their screen tells them is the truth.